Product Experience & Adoption

Shaping Experiences Through Data and Empathy

Helping organizations enhance product experience with research-driven insights, shaped by my expertise in SEO and UX.

SEO That Reveals Intent

My background in SEO gives me insight into how users discover products, the problems they are trying to solve, and the language they use.

Research to Understand User Needs

I uncover the motivations, behaviors, and friction points that shape how people interact with products and inform more intuitive digital experiences.

Experiences that Drive Adoption

I translate research and behavioral insights into product improvements that help users onboard faster, discover value sooner, and stay engaged.

About Me

Where My Passion Began

My journey into UX started with a curiosity about how people discover and interact with digital products. I studied Interaction Design and began my career in SEO, where I analyzed search behavior, optimized websites, and used data to improve visibility and engagement.

Working in SEO gave me a deep understanding of user intent, what people are actually trying to accomplish when they search. Over time, I realized I wanted to go deeper than traffic and rankings to understand the full user experience.

That curiosity led me into UX research, where I now focus on uncovering user insights and helping teams design better product experiences.

Today at Sage, my work sits at the intersection of UX research, product adoption, and behavioral insights.

Case Studies

See My Recent Work

A collection of client work and personal projects that showcase my skills in SEO, UX, and content strategy.

UX Research: Sage

Worked with a cross-functional experience team to optimize the user journey and usability of an AR Automation product.

Agency Experience: RedBrick Web Solutions

Worked with clients across home services, SaaS, and finance industries to deliver SEO-optimized conversion-focused websites.

Case Study: Aligning UX With Business Goals

A strategic UX rewrite and journey map turned this homepage into a conversion engine, boosting user engagement and business inquiries.

Passion Project

SEO & Website Design

I began a passion project with a local jewelry business to enhance their digital presence. By refining site structure for SEO and local search visibility, and redesigning the site for stronger visual appeal and smoother user flow, this ongoing work allows me to continue developing my SEO expertise.

View Website

Testimonials

Team Feedback

  • “Tackling onboarding with curiosity and grace! Bella has a natural curiosity that leads her to dive deep in to Sage's product suite. She always asks thoughtful questions and is great at reaching out to various colleagues to learn more. Her dedication and enthusiasm to the craft is infectious and contributes to creating a healthy team culture. If I could nominate her for two values, I'd also include 'Human' for the way she interacts and engages with her colleagues and brings warmth to the conversation. Overall you're a pleasure to work with Bella!”

    — Callie R. (UX Designer)

  • “Phenomenal Collaboration Research x Content The collaboration between the content team and research team has been incredible through survey copy, recruitment emails, translations, and so much more. Notably, together we've tremendously increased NPS survey responses over the last 2 surveys! Keep up the amazing work!”

    — Olivia S. (UX Content Writer)

  • “Provided thoughtful UX research insights and consistent cross-functional support. Bella consistently shares clear, actionable research insights that help ground our content and product decisions in real user behavior. Her guidance ensures we design with empathy and evidence, leading to more intuitive, accessible, and customer-centered experiences.”

    — Tyler W. (UX Content Writer)

  • "Very proud of the hard work, Bella! Your willingness to ask thoughtful questions, take initiative on projects, and collaborate with the team has made a real impact. You've quickly become a valued member of our team. As you transition beyond onboarding, I'm excited to see you continue to grow and bring your unique strengths to everything you do. Keep up the incredible work—you're setting a fantastic example for what success looks like here! Congratulations on completing this milestone!"

    — Jonathan S. (Senior Director Product & Research)

Personality Type

ENFJ (Protagonist)

My personality type is ENFJ (Protagonist), which reflects my collaborative and people-centered approach to work. I am naturally drawn to understanding others, communicating ideas clearly, and helping teams align around meaningful solutions.

Frequently Asked Questions

  • I love identifying friction in the user experience and understanding where and why users struggle. Those insights create opportunities for meaningful conversations across teams, where we can brainstorm solutions and develop thoughtful plans to improve the product experience.

  • My background in SEO gave me a strong foundation in analytics and metrics, which naturally translates to the quantitative side of UX research and product adoption. I’m comfortable using data to identify patterns in user behavior and turning those insights into a story about who our users are, how they interact with the product, and where opportunities exist to improve adoption.

  • When entering a new space, I start by understanding the why behind the work and who the audience is. From there, I let curiosity and a genuine excitement for learning guide me through unfamiliar topics, tools, and products. That motivation helps me adapt quickly, build context, and begin contributing in meaningful ways.